PINSTRIPER

your friends // utformasjon

“We were asked to curate and design an exhibition in collaboration with product designers StokkeAustad and ODL at Galleri ROM. The line-up of designers who exhibited consisted of both up and coming and veterans in the Norwegian design scene. The title refers to information and design, which is the core of the exhibition. All products on show were for sale. In setting up the room and curating the show we played with the differences between a gallery and a design store. How artwork is exhibited in a gallery vs. products in a store and how we can tell the bigger story about the products in order to give it more value. All products were dissected and the designers handed in a report stating what material, time, and efforts went into the design and production process. These facts were foiled on the floor together with materials used for the products, or tools needed to produce them. The exhibition questions how we see things, and how our perception can be challenged with small variations from what we define as “ordinary”. By changing the usage of the floor and walls, their contexts changes, and give an extra dimension to how we see the objects, especially from the second floor in the gallery. In addition to curating, we designed the interiors and signage, as well as promotional material such as posters and catalogues. The cover for the catalogue was cut out from the original poster. The end result was an exhibition showing products in an unusual way giving the viewer a new perspective on the products, and telling a new and in depth story.”

Poster and catalogue format: 50×70 cm, 10×15 cm
Printer: Otto Stenersen Boktrykkeri AS

(Source: yourfriends.no)